After Brunch: Sundays are the New Fridays
After Brunch is now Madrid’s Sunday date for people amongst our generation. Recently, you might have noticed stories and posts from IE students from both campuses at this event, but for those who don’t know what it is… In brief, a day party at a secret location with food and alcohol.
It all began two years ago with Mattia Torrione and her “Sunday Funday” approach. It started as a small party in a bar in Chueca and now it has become a weekly event that already has 58,000 followers.
After Brunch’s basics are: music (House, Deep House and Tech House), gastronomic “pop-ups”, drinks, art, workshops and fashions markets. The location changes every time from rooftops to terraces and outdoor patios. To date, they have organized events on Autocine Madrid, Reina Victoria Terrace, Retiro Park, Terrace Atenas, NuBel, Circulo de Bellas Artes…
When does it start and for how much?
The official time is at 1.30 pm. Depending on when you enter to the party, you will be charged differently.
Entrance on list
- Free: until 4pm
- Entry + one drink : from 4pm to 1am
Entrance without list
- Fixed price: 20€
“It is a party during the day, after the brunch time, and it starts at 2pm. When IE students go from Segovia, they go in the morning to Madrid, spend the day and start the party at 3, 4 or 5pm until 9pm to then get the last bus, but later the partying keeps going,” said Gonzalo Alvarez, second-year BBA student from Segovia Campus.
What can you do there?
“People go there and have drinks, see the sunset... there is Techno music as well, so it has a hipster vibe,” Gonzalo said.
Why do IE people like it?
“It is a very IE style thing, international, on a Sunday, a good plan with good atmosphere where you can meet people,” Gal Benzadon, student from Segovia Campus explained. "It has a European atmosphere with many French, Portuguese and international people.”
Is it here to stay or not?
Allegedly, comments on Social Media say that every single party gets full, with about 300 people per event.
"As an experience of going to an After-Brunch on a Sunday with a fun environment, I recommend it. But I would not always recommend it because it's not the music that I love,” Benzadon remarked.
“I went to the After Brunch one time and I wish I had gone more times because it was so good,” Gonzalo said.
Contemplating these opinions, the conclusion is each to his own. Now we can party every single day of the week and find more music than reggaeton, which is one of the major criticisms from IE students about Spanish clubs. But if we can drink and party at any time, where is the limit? Are the sleepless nights, the drinking, the money and the time you spend on partying worth it?
Photos: After Brunch Facebook Page
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