Ready2Start @ Web Summit 2018
The Lisbon Web Summit doesn’t just encourage innovation, it empowers it. The networks built here can be the decisive factor between entrepreneurial success, and failure. We live in an age where successful companies no longer judge opportunities based solely on profitability, but rather their value to society. These companies don’t reflect the zeitgeist anymore, instead they seek to command it. One such example is Ready2Start.
This Portuguese company aims to facilitate the process of starting a business by removing most of the initial barriers. Customers can select from a catalogue of small to medium sized companies whose basic infrastructures have already been created. “They just have to buy the business and we will ship them a red box” (Martim Caldeira, co-founder and COO) which includes such things as: the website domain, logo, email accounts, bank account, branding materials, graphic design content, marketing plan, business plan, as well as an instructions manual detailing the basics of management so that customers can “easily avoid common pitfalls”.
Ready2Start isn’t selling a product, insofar as an experience. Every company they sell is priced in the range of €1000, an incredibly reasonable amount considering what’s being provided. Furthermore, this also includes 3-month free access to their support platform that hosts a myriad of services such as: invoicing, taxation, accounting, and consultancy. All of which they take care of! Best of all, if you’re not enjoying the business you’ve purchased, they will shut it down for you free of charge. Alternatively, if you’re still curious, you can always try your luck at a different company. In the end, Ready2Start is there to ensure you have an enjoyable and exciting experience!
“The idea of Ready2Start was developed over the years by Antonio [Lucena de Faria]. From the very beginning of his career, he believed everyone should have the opportunity…to [run] their own business.” Whether you’re a student looking for adventure, a working mother searching for something fun to do on the side, or even a retiree desperately looking for something to keep you preoccupied. Ready2Start is the perfect product for you. Even if you want to take your operation to the next level and become truly independent, to leave the comfort of the nest. Ready2Start will watch proudly as you fly away, still offering guidance where possible. It’s in their best interest to ensure as many of their clients as possible are successful, and with that in mind, this disruptive business concept aims to “create 50,000 new businesses by 2020” (Sara Aguiar, co-founder and CMO). An ambitious mission they hope to achieve by automating their internal processes and expanding their team.
Ready2Start represents the culmination of Portuguese innovation in the best sense of the word. A company whose purpose it is to improve the entrepreneurial landscape that surrounds them, and in turn, improve the lives of families, and communities. With driven entrepreneurs like these, Portugal’s future looks very bright indeed!
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