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Laura Lucio: An Entrepreneurial Insight



It's not about what others think about you; what matters most is what you think about yourself. In a recent interview with the Stork, Laura Lucio, a young entrepreneur and the creator of ‘Made-a-Porter’, a digital platform that allows the user to personalize their clothes, shares some insight on what it’s like being an entrepreneur and on the important lessons she has learnt in the field.

"If you have an idea, but you don’t know whether it's going to work, then you have to go and see for yourself," describes the Segovian, "It’s an opportunity for your ideas to become a reality. If you are willing to commit yourself to your project, go out there and jump into it."

Last year, the young businesswoman spoke at a female entrepreneurship event, sharing of how her entrepreneurial work has redefined her life.

"Being an entrepreneur is not for everyone. Some people like the stability of a regular job and I understand why, even though, doing entrepreneurial work is so exciting," she explains, "You create something new; you make a difference, and you share something unique with the world.”

Lucio explains that pursuing an entrepreneurial cause generates a lot of work, but if you are efficient with the time, you don’t need to work all night or sacrifice the activities you love.

“While fulfilling your project, remember to not get stuck on the details. There is so much time to do that, once all the other work. Even if it's done poorly, it's better than no work,” she suggests.

“You need to move on to the next task because there is always room for improvement later. Decision making needs to be fast so that you can avoid self-doubt. It's difficult, but you need to believe in what you do and go forward.”

Lucio points out that focus and delegation contribute to efficiency and motivation whilst pursuing an idea or a project.

“To keep focused, you need to keep your eyes on the outcome, prioritize and delegate efficiently. You need as many people as you can get to help, because you can’t do everything on your own," she explains, "Make sure to surround yourself with people who are excited about the project and are happy to be part of something new."

Another suggestion that Lucio makes is the necessity of obtaining feedback from the team.

“A lesson I learned is to always seek feedback from within and out of the team. It helps to make people stay and get involved with the project as you develop it," she says, "It is a way to make the team part of the decision-making and it's a way to make better decisions along the way."

"It may be difficult when you have different opinions, but the leader holds the ultimate word,” points out the entrepreneur.

“My suggestion is to take decisions fast and don’t get stuck on the details. Always have the eyes on the prize," concludes Lucio.

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